Tanora

Australian fashion and homewares brand of sustainable raffia accessories handcrafted at their family atelier in Madagascar.

Strategy, Creative Direction, Photography, Social media management, Content creation

Challenges

As the brand was growing, it became clear that stronger consistency, deeper audience engagement, greater brand awareness, a more distinctive visual identity, and higher converting paid ads were needed to reach its full potential.

Solutions

We repositioned the brand through a strategic content and communication framework, combining editorial storytelling, elevated visual production and audience-led marketing. From organic content and SEO to UGC campaigns and refined paid creative, every touchpoint was designed to strengthen brand perception and support commercial growth.

30%

Followers growth on Instagram

108%

Saves and shares growth on Instagram

200%

Increase in engagement on social media

x6

Growing sales 6 times per ad on Meta

205%

Organic monthly reach growth

84%

Views growth on Instagram

Approach

We built on the brand's strong foundations and prestigious collaborations with Stella McCartney, Zimmermann and Alemais, developing a more cohesive visual and communication system that elevated its editorial presence while connecting more effectively with its audience across every channel.